Welcome back my loyal social media and brand engagement enthusiasts. It has been about a week since my last post. I know that is quite some time to leave you waiting, but what I was working on was definitely worth the wait. If you recall, my last blog post was essentially an audit comparison between Lyft and  where it was found that Uber has a better interaction and connection with its followers on social media. Today I bring you something a little different. I read a research article titled “Customer Engagement in Sports and its Impact on Brand Strength and Brand Equity through Social Media,” and a few others and found a great number of connections between information explored in those articles and Uber’s brand engagement. This post will essentially tie in between the different brand engagement concepts and their correlation with Uber! So sit back and relax while I take you on this wild ride called brand engagement.

Continue reading “The Secret Workings of Uber’s Brand Engagement”

Okay, in the last blog that I wrote to all you inquisitors of the ridesharing world, I had mentioned that Uber was one of the biggest ridesharing companies in the world. Well, the keywords there are “one of.” Lyft, which has been around slightly longer than Uber (if you don’t believe me, just look it up like I did), has been in steady competition with the latter since they both debuted to the mainstream audience. After looking over data from an audit done on Lyft, I’ve come to the conclusion that sadly in the same realm of Uber, Lyft fails to meet the expectations of its many loyal followers on their social media. But somehow Uber comes out on top!  So with this new knowledge, I’ve gathered enough information to do another blog post explaining what Lyft is lacking.

Continue reading “Does Lyft Really Care? Three Reasons Why Uber Will Make You Give Lyft a One Star Rating.”