The Secret Workings of Uber’s Brand Engagement

Welcome back my loyal social media and brand engagement enthusiasts. It has been about a week since my last post. I know that is quite some time to leave you waiting, but what I was working on was definitely worth the wait. If you recall, my last blog post was essentially an audit comparison betweenContinue reading “The Secret Workings of Uber’s Brand Engagement”

Does Lyft Really Care? Three Reasons Why Uber Will Make You Give Lyft a One Star Rating.

Okay, in the last blog that I wrote to all you inquisitors of the ridesharing world, I had mentioned that Uber was one of the biggest ridesharing companies in the world. Well, the keywords there are “one of.” Lyft, which has been around slightly longer than Uber (if you don’t believe me, just look itContinue reading “Does Lyft Really Care? Three Reasons Why Uber Will Make You Give Lyft a One Star Rating.”

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